Project Request Form

Please check off the following BEFORE submitting a Project Request Form to Marketing
Did you check the Community Calendar to ensure your date is free?*
- Yes, Date is Free
- Date Already Occupied
Date Already Occupied*
If the date is already occupied for another Jewish Federation of St. Louis event, please choose another date. If that is not possible, please speak to Amanda Miller immediately so we can discuss our options.
- Check here that you spoke to Amanda and she signed off on event
Did you consider your budget, and if it is over $1000, have you submitted and received approval for your Return on Investment (PEA) form?*
- Yes
- Budget is not over $1000
Has your department head or supervisor provided final approval for this project?*
- Yes
- No
If you have successfully checked off all these boxes, then you are ready to proceed to the next stage of your Project Request Form.

Project Requester Contact Information
Your Name*
First Last
Your Email*
Your Department*
Project Timing
Project Submitted Date
When is this project due?*
Note: Please remember to build in time for internal and/or lay leader approvals
MM slash DD slash YYYY
Days in Advance Project Submitted
Please list any interim deadlines that we should know about
Please note because of the late submission of this project request we will need written approval from your department head before beginning this project. When you submit this request we will notify your director at the email you provide below.
Director Name*
First Last
Director Email*

Project Overview
Project Name*
What type of project is this?*
- Event
- Program
- Webpage
- Email
- Printed Piece
- Other
Please describe your project*
Background*
In two to four sentences, why are you planning this event/program/project?
Objectives*
This section should answer “what are we trying to do?” and “what should be the result of people seeing this promotional material?” These answers should begin with ‘To’.
Strategy*
This section should answer “how are we going to reach our objective/goal?” The answer should begin with ‘By’.
Target Market*
Who is your audience? Whose attention are you trying to reach? Please be as specific as possible.
Main Message*
What is the message you want your audience to absorb? What’s in it for them?
Call to Action*
How will your audience take action? For example, ‘call now’, ‘RSVP’, ‘donate today’.

Project Details
Mandatories*
What are the ‘must haves’? i.e., logos, sponsors, dietary laws observed, etc.
Budget*
How much do you have to spend on marketing, such as advertisements, printed items, postage, etc?
Initial Thoughts on Tactics*
What media vehicles or tactics do you think will be most effective to reach your target market?
Tone*
What tone, voice, language should be used?
Is there a financial component to this project?*
Will you be accepting payments from donors, sponsors or attendees?
- Yes
- No
Details
Please include prices, quantities and payment methods
Leadership (Please include correct spellings and titles for each)
Event or Project Chair(s): Chairs and Co-Chairs
Committee: Everyone who is on the event/project committee
Staff Project Leader(s): Staff organizing/leading the event, managing committee, support staff such as Resource Assistant
Jewish Federation of St. Louis:
Gerald P. Greiman, Board Chair
Andrew Rehfeld, Ph.D., President & CEO
IF APPLICABLE INCLUDE – Timothy Stern, Campaign Chair, if the event/project is Annual Campaign focused, or other lay leadership that worked on the event/project
Comments
This field is for validation purposes and should be left unchanged.

Please check off the following BEFORE submitting a Project Request Form to Marketing